KEYHOLE CONCEPT

Keyhole Concept

Eye Level’s new brand is the form of both a keyhole and a child, and it represents Eye Level’s core education principles.


Keyhole Concept

The most important definition of the keyhole is education from a child’s perspective. It is a window which students and teachers look through, imagine, and dream together. Because the keyhole is located at the level of a child’s eyes, this symbol also represents the story of a teacher who knelt down to see and understand children’s perspectives and attitudes. Eye Level’s keyhole also triggers children’s curiosity, leading them to imagine and create their own world and pursue their dreams for the future.

The keyhole stands for step-by-step study approach to learning, a process of learning basic skills and laying the foundation for infinite growth to the future. This is one of Eye Level’s educational principles. The line with four colors, Red –Yellow–Blue–Green, represents Eye Level’s educational process, consisting of diagnostic/level testing–self-directed study–assessment–feedback. The connection between the four colors illustrate not only the ongoing learning process but also the children’s limitless growth and development through Eye Level’s structured education.